Did you know that one-third of internet activity is spent watching online videos? According to Wyzowl, 86% of businesses use video as a marketing tool. If you are one of the 86%, chances are you want to create videos that actually convert. Online viewers are incredibly impatient – if your video doesn’t keep their attention within the first few seconds, they’ll move on to something else.
In order to create videos that convert, you first need to understand what engages viewers. People are drawn to entertaining, informative, and visually appealing videos. If you can create a video that captures the viewer’s attention and showcases your product or service in an interesting way, you’re more likely to see conversions.
Have you ever watched a video that just sucked all the life out of you? It was probably one of those marketing videos that someone put together to try and sell you something. You know, the kind where the person is talking way too fast, and there are so many cuts and changes in scenes that you can’t focus on anything. And then, in the end, they expect you to buy their product or service? Yeah, don’t do that. Instead, learn how to create captivating videos that convert by following these tips.
Start with a strong headline.
The headline is the first part your viewer will see, so it has to stand out and grab their attention. There are some ways you can do that:
- Be specific – Your headline should name the problem you’re solving or the offer that’s being presented. For example: “Don’t Let Back Pain Keep You From Living Life!”
- Make it fun – Your headline should make the viewer want to keep reading. Use quirky language, humor, or another engaging element.
- Tell a story – People love to hear stories, so tell them one! Share an anecdote that ties into your product or service (or your brand values).
- Create an engaging intro video – Your intro video is a great way to get the viewer’s attention from the start. Do something that will engage their senses and pique their curiosity.
Once you’ve got their attention with a strong headline, it’s time to introduce your product or service.
Keep your videos short and sweet.
Chances are, if you’re watching a video on your phone, you only have 2-3 minutes to capture your attention. Why? Because that’s how long it would take for most viewers to decide if they like something or not. If the video drags on too long, the viewer will realize they don’t care about what you have to say, and they’ll stop watching.
To keep your video short and sweet, focus on one main point or offer. If you have other products or services to promote, consider creating multiple videos to showcase all of them instead of including everything in one long video. You can also use captions throughout the video to highlight other offerings that might be of interest to the viewer.
Use attractive visuals to keep viewers engaged.
Viewers are drawn to videos that feature engaging visuals. That doesn’t mean you must hire a professional video production studio – it just means using visually appealing elements. You can do this in several ways:
- Use animation – People love animated graphics because they’re fun, interesting, and engaging. Plus, many easy-to-create online tools like PowToon make it simple to incorporate animation into your videos.
- Choose a screen capture – If you don’t want to use animation, consider using a screen-capture style video instead. This is where you record your computer or mobile device screens as you navigate through different features of your product or service. It’s a great way to demonstrate your offering without using animation, voiceovers, or other elements that might not appeal to certain viewers.
- Use images – Find an image representing what you’re talking about and include it in the video. For example, if your product is a nutritional supplement, use images of fruits or vegetables to make the viewer crave healthy food.
- Be creative with your camera angles – If you’re filming yourself on video, try different angles and distances to keep things interesting. Even if you don’t have fancy equipment like Tripod Camcorder, you can still get a variety of shots quickly.
Add a clear CTA to encourage viewers to take action.
The end of your video is also an important part because it’s where you tell the viewer what to do next. Your Call-to-Action could be as simple as asking them to subscribe to your channel, or it might be more involved, like directing viewers to a registration page for your webinar.
Whatever action you want viewers to take, make sure your CTA is clear and concise. You can also include other instructions, like asking them to click the link in your description. If you’re concerned about scaring viewers away, include a message that makes it easy for them to start taking action without creating an account or learning more.
Make your videos mobile-friendly and viewable on multiple devices.
If you don’t optimize your videos so they can be viewed on multiple devices, you’ll lose out on the majority of web traffic. That’s because some 60% of people are watching videos on their mobile phones, so an unplayable video will not only inconvenience viewers but also decrease your chances of being shared or submitted to social media sites.
Promote your video across multiple channels.
Once your video is ready to go, don’t just post it on your site and call it a day. You need to actively promote it across multiple channels if you want lots of views and engagement. Post links and embeds in social media groups, share the link with others who might be interested in your video (like friends or family members), submit it to online directories and send it to video-sharing sites that encourage users to upload their own videos.
Summing It Up
The key to creating a successful video is planning ahead and knowing how to make the most of each step. That means taking time to plan your video, ensuring that it’s interesting and relevant, creating captivating visuals, adding a clear CTA, optimizing for mobile devices, and actively promoting it across multiple channels.
Now that you have the tips for creating captivating videos, it’s time to put them into action. With effort and creativity, you can produce videos that not only look great but also convert viewers into customers.